Break through the noise and make your mark in the industry.

Learn not just the foundations but also the nuanced strategies used by major labels and top professionals.

I've created a Resource-Rich Blueprint, featuring Ready-to-Use Templates and Detailed Checklists to help you hit the ground running in your career.

Course Curriculum

    1. Welcome to DIY Music PR

      FREE PREVIEW

    1. Your Release Checklist

    2. Your Release Checklist in Action

    3. Your Release Timeline

    4. Your Release Timeline in Action

      FREE PREVIEW

    1. Who Are You As An Artist?

    2. Your Artist Questionnaire

    3. Your Artist Questionnaire in Action

    4. Real Life Example 1

    5. Real Life Example 2

    1. What Is A Biography?

    2. How To Write A Biography

    3. Your Biography Template in Action

    1. What Is A Press Release?

    2. How To Write A Press Release

    3. Your Press Release Template

    4. Your Press Release Template in Action

    5. Single Press Release Example

    6. EP / Album Press Release Example

    1. Finding Your Audience

    2. Journalist Research

About this course

  • 27 lessons
  • 2 hours of video content
  • 10 Bespoke templates

What's included? Guided teachings PLUS

✔️ Release Checklist

✔️ Release Timelines for Single, EP and Album releases

✔️ Artist Questionnaire

✔️ Biography Template

✔️ Press Release Template

✔️ Contact Database Template

✔️ Coverage Tracker

✔️ Tiered Pitch Template

  • £299.00

    £299.00DIY Music PR

    EVERYTHING YOU'LL NEED

    This all-inclusive package includes unrestricted access to the course content, enabling you to master essential skills and strategies in music public relations in your own time.

    You'll dive into lessons covering topics like understanding PR, story building, media relations, pitching your music and more.

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Meet your instructor

Rosanna Connolly

Founder, Morena Comms

Hi! I'm Rosanna Connolly, a communications expert with over a decade of experience in PR, working with companies like Apple, Virgin EMI, Platoon, and Mercury Records. I also have years of experience in marketing for arts and entertainment clients. I have tailored this course specifically for artists and teams who want to gain the skills, knowledge, and strategies needed to succeed in today's competitive landscape.

Count on me.

Don’t just take my word for it. After over a decade of working in music I can be trusted to guide you in the right direction.

“Morena Comms honestly provides an incredible service. They are dedicated to the artists they work with and always go above and beyond for them. As an independent artist, music as a journey can feel quite lonely at times, but Morena hasn’t fallen short on providing support where needed. I highly recommend them to artists if you require a bespoke service where you will feel seen, heard and understood!”

BEA ANDERSON, ARTIST

“Rosanna has been a pleasure to work with since our first campaign together. Her values, communication, and organisation are all top notch and she drives strong results in securing press, social media, and DSP support. She is deeply invested in my success!”

KAKUYON, ARTIST

“Working with Morena has been an encouraging journey; you’re not just getting a mundane exchange of services, there’s a genuine appreciation for art, an understanding of you as an artist and a sense of humanity that is needed in areas of the industry.”

TAYAH, ARTIST

“Working with Morena has been a beautiful experience both professionally and creatively. Rosanna and Cian have got my voice heard and helped me develop my sound”

YV SHELLS, ARTIST

“Rosanna and Cian have worked with us on a number of campaigns to date and we really couldn't ask for anything more from a PR company. Inventive, interested and dedicated, they have managed to deal with anything we've thrown at them - even a concept based around an ultra violent cartoon character - and delivered excellent results.”

PHIL UDELL, DIRECTOR, WORD UP COLLECTIVE

“Rosanna provided me with a brilliant introduction to how to deal with all possible scenarios. The training was punctual, informative, strict yet fun and allowed me to develop practical skills which I still use to this day!”

ALEX BREES - CEO & FOUNDER, UN:HURD

These tools will help you cut through.

In this cut-throat world of today's music industry, your talent deserves to be heard, not buried in a digital abyss. PR isn't just some corporate jargon; it's your ticket to connect with people who truly resonate with your music, understand and convey the stories that make your brand unique, and boost your online presence.

  • Music PR essentials

    Discover the pillars of music public relations. Create a compelling story, identify target audiences, and craft effective press materials.

  • Adaptable skills and insights

    Learn to effectively promote your music, build a powerful story, engage your audience, and secure media coverage.

  • Effective campaigns

    Gain insight into how to plan and execute successful campaigns, including strategies for creating buzz, generating media coverage, and maximising exposure.

  • Media relations

    Learn how to build relationships with journalists, bloggers, and influencers, pitch your music effectively, and secure media coverage in print, online, and broadcast media outlets.

  • PR measurement and evaluation

    Understand how to track, measure, and evaluate the success of your music PR efforts, and continuously improve your PR strategy as an independent artist.

Sign up now

By enrolling in this course, you'll gain full access to Music PR 101 as well as an array of valuable resources that will empower you on your music PR journey.

FAQ

  • Who is the instructor for this course?

    The course is led by music industry expert Rosanna Connolly, who holds a wealth of experience in PR and marketing for independent artists.

  • Will I get personal feedback on my work in this course?

    Our VIP & Intermediate level Packages Include everything in the Standard Package, plus varied degrees of feedback and coaching. Please see the above to select which works best for you.

  • What if I'm not satisfied with the course?

    We offer a 30-day money-back guarantee, so if you're not satisfied with the course, you can request a full refund within 30 days of purchase.

  • Is this course suitable for beginners?

    Yes, this course is suitable for beginners who are looking to learn the fundamentals of music PR, as well as for more experienced musicians who want to refine their skills and strategies.

  • Can I take this course at my own pace?

    Yes, this course is self-paced, so you can complete it in your own time and on your own schedule.

  • Will this course teach me how to build a strong online presence?

    This course includes strategies for leveraging digital platforms to expand your reach and engage with your audience, helping you build a strong online presence.

  • What if I have questions or need additional support during the course?

    Our team is available to answer any questions you may have during the course and provide additional support as needed. We aim to be back in no longer than two working days.

  • How long will I have access to the course materials?

    You will have unlimited access to the course materials, so you can revisit them as needed throughout your music career.